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Optimize your Website for
Higher Conversions and
Faster Growth

An intuitive platform for visual A/B testing and split-URL experiments.

7-day free trial
No credit card required
GDPR compliant. No use of cookies.

Seamless Integration

Connect to your stack, effortlessly

Whether you're building with no-code platforms like Framer and Webflow, or using web frameworks like Next.js, our platform integrates seamlessly with a simple one-line script.

Comprehensive Experimentation

Test beyond the basics, gain deeper insights.

Easily run on-page A/B tests, split-URL experiments, and track multiple conversion goals.
Get a complete view of user behavior and revealing what truly drives engagement and conversions.

Uncompromised Performance

Super-lightweight.

Ditch bloated, slow-loading tools. Variantly's lightweight tracking script keeps your site fast and responsive.

Effortless Creation

Design and deploy A/B tests directly on your live website.

Visual A/B Test Editor

No Coding Required

Make changes directly on your page without touching a single line of code, perfect for marketers and designers.

Real-time Preview

See exactly how your variations will appear to visitors before launching, ensuring pixel-perfect tests.

Any Element, Any Page

Test anything from headlines and CTAs to entire sections and navigation elements, on any page of your site.

Actionable Insights

See your A/B test results clearly, make decisions confidently.

Clear Winner Identification

Real-time insights into your top-performing variation.

Conversion Rate & Improvement

Track key metrics like conversion rates and percentage improvement to quantify the impact of your changes.

Multiple Goals

Define and track multiple conversion goals for each test, gaining a holistic view of user behavior.

Finally, A/B Testing Pricing That Makes Sense.

Tired of usage based pricing? We are too.
Variantly simplifies your costs by offering unlimited traffic and unlimited experiments on every website. No surprise bills, no penalties for growing.

Starter

$23

Perfect for freelancers, startups, and small projects.

  • 1 Website
  • Unlimited Traffic
  • Unlimited On-Page and Split-URL A/B Tests
  • Standard Support
Start 7-day TrialNo credit card required

Most popular

Pro

$39

Ideal for growing businesses and marketing teams.

  • 5 Websites
  • Unlimited Traffic
  • Unlimited On-Page and Split-URL A/B Tests
  • 3 Team Members
  • Priority Support
Start 7-day TrialNo credit card required

Agency

$103

For agencies and businesses managing multiple clients.

  • 30 Websites
  • Unlimited Traffic
  • Unlimited On-Page and Split-URL A/B Tests
  • 10 Team Members
  • Dedicated Support
Start 7-day TrialNo credit card required

Compared to competitors like VWO's $3,768/year for 50k users/month, our equivalent annual cost is just $278/year for unlimited traffic.

Frequently Asked Questions(FAQ)

Variantly is an A/B testing platform that empowers you to easily customize and test different versions of your website pages. It's a user-friendly and affordable solution, offering a strong alternative to more established market participants like VWO, Webflow's Optimize, and Framer's A/B testing tool. With Variantly, you can quickly implement experiments to understand what resonates best with your audience.

Get Started

Start Experimenting, Start Growing.

Say goodbye to complex A/B testing tools and say hello to simple and fast insights, that will push your website to higher conversions.